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Finding the Best Time to Post on Instagram

Tips & Tricks

About three weeks ago I decided to step up my Instagram game. I wanted to post more and earn new followers organically. I started posting whenever I thought about it, usually at lunch time or just after dinner. Eventually, I decided I needed to determine the best time of day to post so I could maximize the return on each post. [I want to preface that my following is relatively small, so the numbers that I receive are not astronomical at all, but still large enough for the data to be accurate.] My first post on my Instagram plan was just before noon (specifically at 11:45 am). Within the first hour I had received about 15 likes on the photo. I was pretty proud of that number, so that night I decided to post at 8:00 in the evening. My thought process for that time was people would be home, finished cleaning up from dinner, and ready to scroll through Instagram. Sounds plausible, but my post at this time only got 5 likes. Frustrated, I started looking at articles on Instagram post timing and found a Huffington Post article that really matched exactly what I was looking for. The best part about the article was that the research was done using Latergramme, which is an amazing scheduling service that I now use regularly. However, I wasn't sure if their analysis of times would be accurate for me and my readers. I wanted to find my best times to post...