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Niche

Finding Our Niche

Micro Changes, Macro Results

In this blog post, I want to explain our unique focus as wedding photographers, and how it positively affects our business. Before diving in, let me explain some background. I've been searching for my place in the photography world since 2011 when I created my business. At first, it was incredibly easy to pick the path I wanted to follow: couples, engagements, and weddings. I've always felt more comfortable in smaller groups, even when I was a kid. The connection that I was able to build with a couple was always much more natural. The journey of finding my place became a little more difficult when it came to perfecting my editing style. But after some consideration and basing it on my personality, I decided to focus on more bright and colorful images. In November, I attended the Creative at Heart conference. One of the speakers, Shay Cochrane, figuratively slapped a bunch of us in the face with "finding your niche." The entire conference was abuzz with ideas of what made their work different and what set them apart from the masses. I felt the tiniest amount of imposture syndrome, because I had no clue what made my business awesome. It wasn't until I read Shawn's blog post a few weeks ago that I realized our niche was staring us in the face the entire time. Our Niche The benefit of our husband and wife team is getting to show balance during the wedding day. It's not...