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Guys, It's Your Day, Too

from Shawn

When it comes to wedding planning, it's no secret that most of it is geared towards the bride. The broad generalization (whether it's true or not) is that the female is the Creative, who has been planning the wedding since she was little, and is the most capable person. Everything involved with the wedding is making these childhood dreams come true, and the guy is just a lucky participant in this occasion. In fact, it seems to be a rule of the universe that most conversations about wedding planning include a passive comment like "It's her day, after all!" It might be the gentleman passing the responsibility of choice to his future wife, or it might be used by an in-law or friend to override an unpopular decision, but Britney and I cringe whenever we hear this phrase. It gets to be rather demoralizing for a male and helps feed this notion of "her day." Just in the process of our own wedding, I've had these circumstances occur: Filling out a form for a wedding expo which asked explicitly for "Bride's Name" but not mine. Getting a call from a vendor asking to speak to Britney even though I gave my name and number on the contact list. Having my name spelled completely wrong on a form with a potential vendor (they spelled Britney's name correctly). Being generally ignored in conversation while vendors make direct eye contact with Britney. Britney and I worked hard...

Instagram's New Sorting (The Sky is Not Falling)

From Shawn

Hi everyone. Shawn again, and I'm here to present some news that interests me on more than a few levels. As a computer scientist with a special interest in the technology that makes sites like Facebook and Google tick, I've been watching the discussion about the major changes to Instagram. For those not in the know, Instagram is changing the way the news feed is sorted. Previously, your Instagram feed was reverse chronological ordering, with the most recent posts showing up at the top. The new ordering is going to use a mix of machine learning and magic (okay, mostly machine learning) to tailor your feed to how it thinks you would appreciate the content. Some people are scared this means the death of small businesses, enough to form an online petition to request a reversal of the decision. As a co-owner of a small business, I understand how there can be a strong fear of these changes that might make an already difficult job even harder. This is actually going to have an effect on getting content published, which is one of the hardest things as a small business. And it's scary enough trusting another company, let alone some mysterious algorithm. I'm here to tell you that everything is probably going to be okay, whether you are a purveyor of images or a casual Instagram user. Engagement and Instagram The excellent Instagram post scheduling site Latergramme has a blog post discussing the changes. It's worth a read, regardless...