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Analytics

Instagram Analytics

Rising Tide Society Feature

Today has been such a productive and fantastic day! For one, my fellow photo-friend, Marlayna, and I have been working tirelessly on a really amazing styled shoot. Also, an article I wrote for the Rising Tide Society went live this morning! A few weeks ago I wrote my first technical blog post about finding the best time to post on Instagram, which included a short paragraph on three different analytic providers. After I wrote  the blog, I realized that I wanted to expand on the idea and reach a broader audience, since the information I gathered could be used by pretty much anyone. So I started digging deeper into my numbers investigation and honed in on what it was I wanted to provide people with: affordable resources that could be use to gain insight into your Instagram. I submitted a brief (although brief for me is 3 paragraphs, haha) synopsis of my goal and then I crossed my fingers that they would agree my ideas would be beneficial to the community. When I got word that my topic was something that RTS wanted to read more about, I did a short little happy dance and promptly started pacing back and forth thinking of the right words to include in the article. I was ecstatic, and it showed in my 2000+ word write up. Poor Shawn had to go through and edit my ridiculous word count down about four times (thanks, Shawny :P). I have never felt as confident as...

Finding the Best Time to Post on Instagram

Tips & Tricks

About three weeks ago I decided to step up my Instagram game. I wanted to post more and earn new followers organically. I started posting whenever I thought about it, usually at lunch time or just after dinner. Eventually, I decided I needed to determine the best time of day to post so I could maximize the return on each post. [I want to preface that my following is relatively small, so the numbers that I receive are not astronomical at all, but still large enough for the data to be accurate.] My first post on my Instagram plan was just before noon (specifically at 11:45 am). Within the first hour I had received about 15 likes on the photo. I was pretty proud of that number, so that night I decided to post at 8:00 in the evening. My thought process for that time was people would be home, finished cleaning up from dinner, and ready to scroll through Instagram. Sounds plausible, but my post at this time only got 5 likes. Frustrated, I started looking at articles on Instagram post timing and found a Huffington Post article that really matched exactly what I was looking for. The best part about the article was that the research was done using Latergramme, which is an amazing scheduling service that I now use regularly. However, I wasn't sure if their analysis of times would be accurate for me and my readers. I wanted to find my best times to post...