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Instagram's New Sorting (The Sky is Not Falling)

From Shawn

Hi everyone. Shawn again, and I'm here to present some news that interests me on more than a few levels. As a computer scientist with a special interest in the technology that makes sites like Facebook and Google tick, I've been watching the discussion about the major changes to Instagram. For those not in the know, Instagram is changing the way the news feed is sorted. Previously, your Instagram feed was reverse chronological ordering, with the most recent posts showing up at the top. The new ordering is going to use a mix of machine learning and magic (okay, mostly machine learning) to tailor your feed to how it thinks you would appreciate the content. Some people are scared this means the death of small businesses, enough to form an online petition to request a reversal of the decision. As a co-owner of a small business, I understand how there can be a strong fear of these changes that might make an already difficult job even harder. This is actually going to have an effect on getting content published, which is one of the hardest things as a small business. And it's scary enough trusting another company, let alone some mysterious algorithm. I'm here to tell you that everything is probably going to be okay, whether you are a purveyor of images or a casual Instagram user. Engagement and Instagram The excellent Instagram post scheduling site Latergramme has a blog post discussing the changes. It's worth a read, regardless...

Something Borrowed, Something True

A New Wedding Advice Series

As part of the process for getting to know our couples, I give all of our brides and grooms a questionnaire to fill out at their leisure in the weeks leading up to their big day. It has all of those technical questions about addresses and times, but the questions get a little deeper and more personal, too. One of my favorite things to read from the questionnaire are the tips that my couples give others who are in the beginning stages of wedding planning. Some of the tips are incredibly practical, like "make a budget and take one thing at a time." But some of the couples took the question to heart and provided a very thought provoking response, which made me start thinking about creating a series where I can share some of this amazing advice. My plan for this series is to focus on all of the great suggestions that my brides offer to help other real brides. Shawn and I have worked with all of these couples, and their heart really shows through in their words. My goal is to give you, my readers, some very useful information if you are -- or someone you know is -- in the thrilling journey of wedding planning! I'm so excited about kicking off this new series on my blog. I hope that it is informative and inspires people to evaluate their own planning process to maximize the awesomeness of their day. I plan on releasing the...